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ADT
AD: Nyah Evans CW: Julian Roch-Hernandez

Here we show ADT is the adult thing to do... but how can we show its time to COME OF AGE

CTV

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*We created different coming-of-age storylines that touches themes of friendship, love, identity

Social

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*Organic Social

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*Paid Social

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*ADT x Letterboxd

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Out-of-Home

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*ADT blue carpet premiere where Gen z gets to watch the Devil Wears Prada 2

Paid Media

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*ADT sponsored Spotify playlist, that plays all the growing up feels

Nyah Evans

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